Webinar: Market entry, presence and communication strategy for the German Market
Get insights that allow you to prepare the perfect pitch for the German market.
Smartphone, tablet &
Start: 23.08.2019 | at 10:00 AM
End: 23.08.2019 | at 10:45 AM
Meet the German market for health and care technology with the right communicative skills. How well do you know the German business culture? And how well are you prepared to meet the decision makers in the German healthcare sector? Be ready when Senior Strategic planner Beate Kornfeld, Fingerspitz provide you with insigths that will allow you to meet the decision-makers in the German healthcare sector in the right way. CEO Lars Jessen, Life-Partners has several years experience with health IT in the German Healthcare sector, and will contribute with his experiences of “do’s and don’ts”.
In this webinar you will gain knowledge about “Market entry, presence and communication skill for the German Market”:
- The perfect pitch
- Identify the right target group (desk research to validate hospitals, elderly homes, private market)
- How do I behave in the first meeting (communication skills, hierarchy, culture, CEO presence)
- How do I say goodbye?
- How do we keep in touch? (SoMe, Email communication)
It is easy to participate – directly from your workplace.
The four webinars in the series are:
23. August 2019 Market entry, presence and communication strategy
The complexity of the German healthcare model is astounding. It is, therefore, an accomplishment in it-self, that Prof. Dr. Dr. Daniel Wichelhaus manage to talk participants from the Nordic countries through the business models in the German healthcare system. The spectators get insights to the drivers that can motivate German healthcare managers to invest in innovative technologies.
Did you miss out on the seminars in February and March, you can still get access to a video and join the Digital Health & Care programme about the German healthcare market. Contact Michelle Møller Esbensen, Welfare Tech, firstname.lastname@example.org, and learn more.
The webinars are delivered as part of the initiative Digital Health & Care 4.0, where five Nordic health and care tech clusters join forces to bring Nordic health and care innovations to Germany in collaboration with the German cluster Gesundheitswirtshaft Hannover (with members from hospitals, nursing homes, homecare-providers, healthcare insurance companies, and AT suppliers).
The market introduction webinars are the second of a 6-step model that will help you clarify if you are ready for the German healthcare market:
Step 1. German Market introduction seminar
Step 2. Webinars giving you in-depth knowledge about the German market and the German business culture
Step 3. Deep Dive visit to the health and care market in Hannover, Germany
Step 4. MAST evaluation. Benchmark your products against the German market
Step 5. 1-to-1 market validation from German Experts: What should be your next move?
Step 6. Joint Nordic exhibition at Altenpflege 2020 – feedback from potential buyers
NB! All activities are held in English
Digital Health & Care 4.0 is financed by Nordic Innovation under the “Nordic Solutions to Global Challenges initiative”.