Webinar: German reimbursement system

At this webinar you will get facts about how to sell your product and the obstacles that can occur when selling to hospitals and care sector in Germany. Get insights that allow you to clarify if you are ready for the German market.


Smartphone, tablet &

Own computer

Start: 24.05.2019 | at 10:00 AM

End: 24.05.2019 | at 10:45 AM

In April, May and June you can increase your in-depth knowledge about the German market for health and care technology and the German business culture. Four webinars equip you with new insights.

In this webinar German Expert Olaf Meyer from Beo Berlin will provide you with knowledge about the German reimbursement system:

  • Reimbursement in Germany (chart with processes „manufacturer - health insurance – healthcare provider – physician – patient)
  • Structure of the reimbursement-database (“Hilfsmittelverzeichnis”; HMV and „Pflegehilfsmittelverzeichnis“; PHMV)
  • Application-procedure (How do I get my product into the HMV/PHMV?)
  • HMV: some short facts and reimbursement-amounts

It is easy to participate – directly from your workplace.

The four webinars are:

April 12th, 2019 Entering the German Market – Choice of Market Strategy

May 24th, 2019 German reimbursement system

June 21st, 2019 Drivers that motivate German Healthcare Management to invest in new technologies

August 23rd, 2019 Market entry, presence and communication strategy

The complexity of the German healthcare model is astounding. It is, therefore, an accomplishment in it-self, that Prof. Dr. Dr. Daniel Wichelhaus manage to talk participants from the Nordic countries through the business models in the German healthcare system. The spectators get insights to the drivers that can motivate German healthcare managers to invest in innovative technologies.

Did you miss out on the seminars in February and March, you can still get access to a video and join the Digital Health & Care programme about the German healthcare market. Contact Michelle Møller Esbensen, Welfare Tech, mime@welfaretech.dk, and learn more.

The webinars are delivered as part of the initiative Digital Health & Care 4.0, where five Nordic health and care tech clusters join forces to bring Nordic health and care innovations to Germany in collaboration with the German cluster Gesundheitswirtshaft Hannover (with members from hospitals, nursing homes, homecare-providers, healthcare insurance companies, and AT suppliers).

The market introduction webinars are the second of a 6-step model that will help you clarify if you are ready for the German healthcare market:

Step 1. German Market introduction seminar

Step 2. Webinars giving you in-depth knowledge about the German market and the German business culture

Step 3. Deep Dive visit to the health and care market in Hannover, Germany

Step 4. MAST evaluation. Benchmark your products against the German market

Step 5. 1-to-1 market validation from German Experts: What should be your next move?

Step 6. Joint Nordic exhibition at Altenpflege 2020 – feedback from potential buyers

NB! All activities are held in English

Digital Health & Care 4.0 is financed by Nordic Innovation under the “Nordic Solutions to Global Challenges initiative”.



Smartphone, tablet &
Own computer

Date, Start:

at 10:00 AM

Date, End:

at 10:45 AM


Welfare Tech


Joining the webinars is free, but registration is necessary

More info:

Deadline for registration is the 24th of May 2019 at 9:30PM

You participate through own computer, smartphone, or tablet. For best quality, headset and/or earphones are recommended, but it is not a necessity. You do not need to have a webcam.

When you have signed up for the webinar, you will receive a link, which you open 10 minutes before the webinar starts. Thereby, you have time to check the quality of sound and pictures.



Karen Lindegaard

Senior Consultant

Welfare Tech

International cooperation, Cluster development, Business development

T: +45 2461 1931


Skype id : karen.santos.lindegaard

Supported by

Welfare Tech is​ co-financed by the Danish Ministry of Higher Education and Science and The European Regional Development Fund.

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