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Seminar for a new export network to the United Kingdom


Become part of the launch of an export network focusing on sales to the United Kingdom and find the new ideas, knowledge and contacts to allow you to take advantage of the opportunities offered by one of Europe’s largest markets for healthcare and welfare innovation.

Welfare Tech

Forskerparken 10H

DK-5230 Odense M

Start: 13.12.2016 | at 9:30 AM

End: 13.12.2016 | at 4:00 PM

Essential tips and tricks, insight into market conditions and sharing of experiences with Danish companies who know how to export welfare technology to the United Kingdom. This is the core thinking behind a new export network launched by ‘Welfare Tech Innovation Network for Health and Welfare Technology’ and Healthcare DENMARK in partnership with the Danish Embassy in London. 

You can also join the network and learn more about the activities at a seminar in Odense, December 13th 2016.

The export network offers you: 

  • Increased market information and insight into the British healthcare and welfare technology market
  • Wider networks and meetings with potential partners both in Denmark and the United Kingdom
  • Knowledge sharing and exchange of experiences with other businesses 
  • Enhanced opportunities to test solutions in the British market
  • Enhanced opportunities for the sale of solutions to the British market
  • Opportunity to influence activities and themes 

Export network activities:

  • Four annual network meetings where participants themselves set the agenda and share experiences – option to invite speakers
  • Virtual meetings – as required
  • Knowledge sharing on social media platform
  • Opportunity for market visits to the United Kingdom

At the seminar you can find out more about the network and the value it can add to you and your business, and how the activities can help your business export successfully to the British market.

Get an introduction to the network and become inspired to export to the United Kingdom. Meet MEDEI, a company that in just six months has achieved sales to a British manufacturer. Find out how MONSENSO and Public Intelligence have got a foot in the door of the National Health Service (NHS). Find out how Spectrumshop succeeded in attracting a British distributor through the Danish Embassy in London. At the seminar, the experienced Vendlet will also provide good advice on exporting successfully. 

Target group

Both the seminar and the export network are held in English and tailored to Danish businesses selling healthcare and welfare technology. The focus is on the British care and hospital sector. Both businesses already in the market, who are looking for new ideas and knowledge, and businesses considering exporting to the United Kingdom are welcome. Participation is free.


The seminar is held in English.

9:30 Arrival – British tea and biscuits (coffee and fruit)

9:40 What can you expect from the seminar? – Anne Beck-Henriksen, Senior Consultant at Healthcare DENMARK, and Jeannette Eis, Senior Consultant at Welfare Tech

9:50 Company presentation – two-minute pitch from each company

  • What company are you from?
  • What is your main product and target group?
  • Why are you interested in the British market?
  • How far are you in the process of exporting to the United Kingdom? 

10:20 How are you able to increase your ability to export to the United Kingdom with the help of the Healthcare DENMARK and Welfare Tech Innovation Network for Healthcare and Welfare Technology? – Hans-Erik Henriksen, CEO of Healthcare DENMARK, and Christian Graversen, CEO of Welfare Tech

  • Cultivate Danish strengths in the British export market
  • Find out about bridge-building to British knowledge and cluster environments

10:45 Tea break – networking break

10:55 Grab a fantastic chance to export welfare technology to the United Kingdom – Peter Julius, Partner and Senior Consultant at Public Intelligence

  • Why do we regard the United Kingdom as a cornucopia of business opportunity?
  • How have we been able to break down the door to the NHS in England?
  • How can you do the same? And what do you need to be aware of? 
  • Dos and don’ts

11:20 Insight into Monsenso’s investment in the international market with the United Kingdom as an example  James Coe, Global Partner Manager of Monsenso

  • Why and how has Monsenso landed a contract with the NHS?
  • What is the contract for? What was the process leading up to it?
  • MONSENSO’s tips for cultivation of the British market

11:45 MEDEI’s friendly call to start-ups: Get going! Do it! Use the network! – Pall Johannesson, CEO at MEDEI ApS

  • MEDEI’s first steps to exporting to the United Kingdom
  • How did we get in contact with the manufacturer?
  • How did we move from contact to sales in such a short space of time?
  • Why do you need a network focusing on sales to the United Kingdom?

12:10 Lunch break

12:40 Vendlet’s tips and recommendations for how to work in the British market – Peter Maindal, CEO and Physiotherapist at Vendlet

  • Large market with many opportunities – but things do not always go as anticipated
  • How did Vendlet choose its partners and how has the partnership gone since then? 
  • What has worked? What expectations does Vendlet have of the future?

13:05 How the Danish Embassy in London is able to support export activities to the United Kingdom – Jes Lauritzen, Export Advisor, and Peter Nielsen, CEO of Spektrumshop

  • Various approaches to the British market
  • Partner searches and meetings with private and public sector decision-makers, roundtable seminars and strategic alliances; Vitus
  • Support – what is most suitable for your business?
  • Case study: how Spektrumshop found a distributor in the United Kingdom

13:35 Hear how Kent Surrey Sussex Academic Health Science Network can help bridging the gap between the industry and patientsGuy Boersma, Managing Director at Kent Surrey Sussex Academic Health Science Network

  • About services to ensure that companies have an informed approach to the healthcare market with an insightful and credible value proposition. 
  • About the effect that Brexit can have on opportunities and challenges for export to United Kingdom.

14:10 Tea break – Networking break

14:25 Define the framework for creating an export network that makes sense! – Jeannette Eis, Senior Consultant at Welfare Tech

  • Export network start-up with input from businesses that want to participate
  • What does your business want from a British export network?
  • What frameworks and criteria does the network need to have?
  • Topics for future network meetings (four meetings in 2017) and suggestions for potential speakers 

16:00 Thank you

For further information

For further information about the British export network, please contact Jeannette Eis, Senior Consultant, Welfare Tech, jeeis@welfaretech.dk, T. +45 2149 8719 or Lene Vistisen, Senior Consultant, Welfare Tech, levi@welfaretech.dk, T. +45 3176 4331. 

The export network was launched by Welfare Tech as part of the Welfare Tech Innovation Network for Health and Welfare Technology and Healthcare DENMARK.

About the British market for healthcare and welfare technologies

Like its Danish equivalent, the British health service is under great pressure. An aging population, a greater number of chronically ill patients and staff shortages call for new solutions and methods. In the United Kingdom, healthcare services are provided by the state-owned National Health Service (NHS), which manages hospitals, care homes, pharmacies, dentists, home care and health centres. The NHS reaches out to more than 64 million people and is regarded as one of the world’s most efficient healthcare service providers. But the NHS also spends too much money and is looking for new solutions to streamline and meet future demand. The potential for welfare technology and new services is therefore great in the United Kingdom. 

See also Export successfully to the United Kingdom 



Welfare Tech
Forskerparken 10H
Odense M

Date, Start:

at 9:30 AM

Date, End:

at 4:00 PM


Welfare Tech Innovation Network for Health and Welfare Technology, Healthcare DENMARK and the Danish Embassy in London


Free. (no-show fee, 500,- kr.)



Jeannette Eis

Senior Consultant

Welfare Tech

Start-ups, apps, export opportunities

T: +45 2149 8719


Skype id : jeannette.eis

Supported by

Welfare Tech is funded by the Danish Ministry of Higher Education and Science, The Southern Denmark Growth Forum and The European Regional Development Fund.