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Huge potential for health IT in the United Kingdom


The Welfare Tech Innovation Network for Health and Welfare Technology formed part of a Danish delegation visiting the NAIDEX trade fair in the United Kingdom. This is a market with great potential for health IT.

As part of a Danish delegation visiting the NAIDEX trade fair in Birmingham in the United Kingdom in April 2016, Welfare Tech Innovation Network for Health and Welfare Technology set out to collect information about the British market for health IT, healthcare aids and health services.

The stands offered a wide range of modern healthcare aids, but health IT solutions were few and far between.

- ANYgroup and Life-Partners were part of our delegation. They work with IT solutions and we found that the British market for health IT is lagging behind the Danish market in certain areas,  explains Anders Lyck Fogh-Schultz, consultant at the Centre for Welfare and Interaction Technology at the Danish Technological Institute.

Visitors to the fair were very interested in the Danish solutions. This is an opening that gives Danish businesses an advantage in the British marketplace because the British competitors do not offer similar solutions. On the other hand, innovative IT solutions are harder to sell unless they have a clear purpose and a solid business model.

- If the company cannot demonstrate a clear utility value of their IT solution, it is difficult to get a foot in the door. But the market is not saturated and we possess great knowhow in Denmark. So the potential is great, says Anders Lyck Fogh-Schultz.

Valuable contacts

Denmark is in many areas a front runner internationally when it comes to IT solutions. This is driven by the fact that the Danish population as a whole has great confidence in the public sector and has a high level of acceptance of the digitisation of health services. ANYgroup and LifePartners were therefore able to establish a range of contacts to British organisations, institutions, consultants and not least distributors. The businesses were also contacted by two English universities looking to work on a psychiatry project.

- It was a valuable trip for us and we got a great deal of input. No two markets are the same and the information we gathered is not something we could have obtained from behind a desk,  says Bo Høvedsgaard Iversen from LifePartners.

Find out more about NAIDEX

Supported by

Welfare Tech is funded by the Danish Ministry of Higher Education and Science, The Southern Denmark Growth Forum and The European Regional Development Fund.