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The German Market for Health & Care Technologies

The German healthcare model is under pressure. Can your products provide value in the complex German payment system? Four webinars in April, May, and June provide you with insights that allow you to clarify if you are ready for the German market.

The complexity of the German healthcare model is astounding. It is, therefore, an accomplishment in itself, that Prof. Dr. Dr. Daniel Wichelhaus managed to talk the participants through the business models in the German healthcare system, giving the spectators insights to the drivers that could motivate German healthcare managers to invest in innovative technologies. The presentation was given in four seminars about the German market for healthcare, held in four Nordic countries in February and March.

The German healthcare system is challenged. The endless number of quotas and regulations aiming at counterbalancing the numerous stakeholders in the German healthcare system does not seem to provide the dynamics required to meet the demographic challenges. Germany has the largest and most rapidly ageing population in Europe. The current status is that German hospitals are facing bankruptcy in large numbers because it is close to impossible to run them profitably, given the current payment model.

In the nursing sector, nursing homes are frequently running at 75% capacity although the demand for elderly care facilities is rapidly increasing. One of the most significant challenges – that also affects the hospital sector - is the lack of qualified care professionals. Again, the payment models are dictating, the number of patients per qualified care staff to be so high that it becomes impossible to deliver a quality of care that the care professionals feel comfortable with on a personal and a professional level. As a consequence, many are working only part-time or leaving the sector entirely.

Although much later than in most European countries, there is growing attention to new technologies that can make processes more efficient and ease the work pressure on care staff in the German healthcare system. The big question is, however, which types of technologies are relevant for the German healthcare system? Does it compensate for the German insurance companies to take an interest in innovative technologies? And which technologies will the healthcare managers invest in?

German expert in nursing, Prof. Dr Michael Wittland, point out a growing demand for technologies that allow better planning of workflows, increase the quality of work life for nurses, and decrease the time spent on documentation allowing more time for patient contact. At hospitals, it is specifically technologies that enable the same procedures to be undertaken using less staff that are in demand.

Did you miss out on the seminars in February and March, you can still get access to a video and join the Digital Health & Care programme about the German healthcare market. Contact Michelle Møller Esbensen, Welfare Tech, mime@welfaretech.dkand learn more.

In April, May and June you can further increase your in-depth knowledge about the German market for health and care technology and the German business culture. Four webinars equip you with knowledgeable information.

It is easy to participate – directly from your workplace.

  • April 12th, 2019 Entering the German Market – Choice of Market Strategy
  • May 10th, 2019 Market entry, presence and communication strategy
  • May 24th, 2019 Selling health & care technologies to hospital and care sector
  • June 14th, 2019 Understanding the drivers that could motivate German Healthcare management to invest in new technologies?

The webinars will be held in English. 

Joining the webinars is free.

Please sign up here

Did you miss out on the seminars in February and March, you can still get access to a video and join the Digital Health & Care programme about the German healthcare market. Contact Michelle Møller Esbensen, Welfare Tech, mime@welfaretech.dk, and learn more. 

The webinars are delivered as part of the initiative Digital Health & Care 4.0, where five Nordic health and care tech clusters join forces to bring Nordic health and care innovations to Germany in collaboration with the German cluster Gesundheitswirtshaft Hannover (with members from hospitals, nursing homes, homecare-providers, healthcare insurance companies, and AT suppliers). 

The market introduction webinars are the second of a 6-step model that will help you clarify if you are ready for the German healthcare market:

Step 1. German Market introduction seminar

Step 2. Webinars giving you in-depth knowledge about the German market and the German business culture

Step 3. Deep Dive visit to the health and care market in Hannover, Germany

Step 4. MAST evaluation. Benchmark your products against the German market

Step 5. 1-to-1 market validation from German Experts: What should be your next move

Step 6. Joint Nordic exhibition at Altenpfege 2020 – feedback from potential buyers

NB! All activities are held in English

Should you have missed out on step 1, you are still welcome to join the programme; please contact Michelle Møller Esbensen, Welfare Tech, mime@welfaretech.dk.

Digital Health & Care 4.0 is financed by Nordic Innovation under the “Nordic Solutions to Global Challenges initiative”.

Supported by

Welfare Tech is​ co-financed by the Danish Ministry of Higher Education and Science and The European Regional Development Fund.

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