Is Scotland your next new market?
Four activities in the first half of 2020 focus on the Scottish market for healthcare and health ITC. Get in-depth market access knowledge and explore the opportunities on a market calling for digitalisation and smart care.
The Scottish healthcare system is challenged due to an ageing population. Along with increasing healthcare expenses and an urgent lack of care staff, Scotland calls for new reforms and improvements in efficiency through digitalisation and smart care.
In the first half-year of 2020, Danish Healthtech offers four activities that will support small and medium-sized enterprises (SME’s) to bring Danish health tech and digital care to the Scottish market. From the initial introduction to the Scottish market to in-depth market access knowledge and support to collaborate with Scottish Development International (SDI).
The SDI supports international investors in Scotland to set up and grow in Scotland and provides insight to match Danish solutions with Scottish needs and challenges. SDI creates opportunities for Danish companies to seek out collaboration with the Scottish health and care sector.
The activities lead you through a knowledge transfer funnel giving you
- Insight into needs and demands in Scottish health and care sector
- Facts about the Scottish market for health and care technology
- Networking with Scottish and Danish companies and potential partners in Scotland
You can participate in one or all four activities, depending on your needs and engagement.
Activity 1. Webinar about the Scottish market for health tech and digital care
February 6, 15:00 – 16:00
The webinar gives you an introduction to the Scottish market and insights to decide if a study trip to Scotland will add value to your business.
- understanding of healthcare structure in Scotland
- current challenges as well as smart solutions in the market
- current prioritisation in healthcare
- insight into decision-making and commissioning processes at hospitals and communities.
Activity 2. Digital health trade mission from Scotland to Denmark
March 2-4, Copenhagen and Odense
Join Scottish digital health companies visiting Denmark and exchange knowledge and explore opportunities for trans-national collaboration. The purpose for the Scottish trip to Denmark is for Scottish digital health companies (8-10 companies) to gain an understanding of the mechanisms of the Danish Healthcare system as well as to meet relevant stakeholders and possible collaboration partners in the Danish digital health market.
Write to firstname.lastname@example.org for updates on final programme and registration for activity 2.
Activity 3. Webinar for the pre-study trip participants
Preparatory exercises and important considerations for participants that will take part in a trade mission to Scotland. More information will follow.
Write to email@example.com for updates on final programme and registration for activity 3.
Activity 4. Digital health trade mission from Denmark to Scotland
Get the opportunity to join a trade mission to Scotland and learn more about the Scottish digital health and care market and connect with relevant stakeholders.
The trade mission includes field visits to hospitals and home care units, joint cluster-to-cluster activities, workshop and matchmaking session. SDI and partner organisations support organising the program in Scotland.
- dos and don’ts in the Scottish marked
- methods for purchasing healthcare in Scotland
- insight about how to motivate Scottish healthcare to invest
- insight about market entry, presence and communication strategy
More information will follow.
Write to firstname.lastname@example.org for updates on final programme and registration for activity 4.